New teams, new organizations and even new sports. We will analyze how to successfully enter the market so as not to quickly fall out of it and succeed, using examples of interesting cases in the recent history of Polish sports.

• How have sports fans’ expectations changed?
• How to modify sports to make them more attractive to sports fans and amateur athletes?
• How to communicate new sports products to reach the right target groups?

Paweł Szczepanik Polish Baseball and Softball Association

Michał Latoś Panthers Wrocław

Krzysztof Rozpara FAME MMA

NFTs, or non-fungible tokens, are blockchain-based digital units of data that can be traded, thanks to their real value. They represent works of art, but also real estate, music and sports. Is this just the result of a temporary romance between sports and technology, or an opportunity to increase future benefits?

• What exactly is NFT and how it influents sports?
• What is the future of tokens in sports?
• Is Poland ready for full tokenization and adoption of Web 3.0?

Maciej Kosuń THC Pathfinder

The metaverse is the Internet seen as an imaginary area without borders where people can meet in virtual reality. This is only a basic definition, because the metaverse itself offers a great deal of possibilities for all its participants. Is there a place for sports organizations in this world?

• How does the metaverse come into the world of sports, games, music and culture?
• Can games broadcast in the metaverse replace TV stations or even stadium presence?
• How do I start introducing my organisation or club to a virtual metaverse?

Fabio Morelli Accenture

Every major club has already encountered this concept, and most of them already employ a manager responsible for hospitality at the stadium. What should impeccable service of the most important guests at matches consist of, and at the same time increase the revenue of the organizer?

• What are hospitality packages and what can they include?
• How effective is it to invest in the quality of fan service?
• How to creatively encourage fans to spend more time in the stadium and on its premises?

Samin Macdonald Legends International

In Germany, it’s easy to identify football dominators. How did a club like Eintracht decide to chase Bayern and Borussia? Where to look for advantages when financial resources are limited? The answer to these questions is technology.

• How to start the digitalisation process at a football club?
• How to successfully engage fans from all over the world?
• How to make new technologies an integral part of a football club’s strategy?

Timm Jäger Eintracht Frankfurt

Sports competitions, interviews with athletes, behind-the-scenes footage – high quality of these live events is crucial to impress both fans and sponsors. How to achieve these goals, with a fixed budget and maximizing revenue? LiveU experts, already trusted by Premier League, NFL, FIBA, FIVB, but also Championship clubs, will answer this question.

• What live content solutions provide the best broadcast quality?
• How do you ensure the highest quality without using a large portion of your budget and maintaining the idea of sustainability?
• In a world of rising prices, can technology help reduce business costs, and what additional benefits does it bring?

Ophir Zardok LiveU

Dariusz Grudzień LiveU

Maciej Kowalski Bettertainment

Technology is beginning to play an increasingly important role in sponsorship projects, but can it support companies in making optimal sponsorship decisions? How do you select partners to maximize image and commercial effects?

• Is it possible to estimate the effectiveness in reaching potential customers before engaging with a partner?
• What tools are available on the market to test the compatibility of sponsor and sport entity?
• Which partners to avoid in sport?

Pedro Fernandes Mestriner Horizm

Fraser Read Blackburn Rovers

Today it isn’t easy to find an advertising campaign without the participation of so-called Influencers.

Budgets that would once have been spent, for example, on a brand “ambassador” (face) – a well-known actor or athlete – now go to digital creators. In addition, the development of social media platforms and the data they provide has increased the value of influencers in decision-makers eyes.

Someone with a million “followers” and great “engagement rates” will undoubtedly significantly impact consumers.

It turns out that… not necessarily!

Why do influencers descend on athletes in advertising?

• What is the behind-the-scenes process involved in selecting celebrities to work with brands?
• How vital is quantifiability, and what happens when only some are represented similarly?

Stanisław Grabowski Managing Partner w EssenceMediacom

Jarosław Dejneka Managing Partner w EssenceMediacom

Companies associated with blockchain technology are increasingly bold in entering sponsorship projects – the high volatility in this market means that these projects can end differently. Is blockchain a revolution in the market, or just a seasonal curiosity?

• How can blockchain companies build their credibility in the sports sponsorship market?
• What are the risks for a club in entering into a partnership with a blockchain company?
• Is sports more than just an opportunity for the cryptocurrency market to attract new customers?

Łukasz Szymański Tokenomia.pro

What are the prospects for the rapidly changing sports sponsorship market in Poland?

• The market as seen by sponsorship rights buyers and owners.
• Trends and dominant phenomena.
• The prospect of pandemics and war in Ukraine.

Michał Tkaczyszyn Publicon

Sportwashing is the use of the potential of sports to improve the image – of individuals, companies and even countries. Will sportswashing dominate sponsorship in the coming years?

• The growing popularity of using sportswashing.
• Who uses sportswashing for propaganda most often?
• How to become immune to sportswashing and notice social problems?

Mieszko Rajkiewicz Instytut Nowej Europy

An effective sports development strategy is the basis for physical activity in local government. So how to create it so that there is a synergy combining sports, education and social health?

• What should local governments expect when funding professional sports?
• Who should be at the center of a modern sports development strategy – clubs, athletes, or perhaps residents?
• How to ensure adequate conditions for the development of sports, with limited financial resources?

dr Paweł Zembura Sportimpakt

Renata Talarek i-Sport Group

Krystyna Radkowska Fundacja Zwalcz Nudę

Local sports are a much different perspective than global sports. However, this does not mean that it is impossible to find interesting behavioral patterns and solutions in the world that are worth implementing locally. Which of the latest global trends are most interesting from a local perspective?

• What solutions do technological advances have to offer from a local perspective?
• Should local sport maintain a similar developmental dynamic to global sport?
• What are the latest trends in local sport management?

dr Paweł Zembura Sportimpakt

A sports fan, especially a new or young one, can easily get bored. One interesting innovative solution is to organize sports events in places we have never associated with such events…. Do unusual arenas and creative solutions have a positive effect on fans?

• Do atypical sports arenas attract more fans and sponsors?
• How do you find the right venue for a sports event?
• What venue innovations are sports event organisers looking for?

Lars Haue Pedersen Head of Global Sports Practice, BCW

Dealing with social exclusion is an important part of local strategies. Sports can be a great tool for activating social groups that until now have not been integrated into society. What actions should be taken to achieve such a result?

• The impact of sport on the integration of local communities.
• What is the power of sport to change attitudes and make residents more active?
• What actions can be taken to integrate excluded groups into sport and society?

Krystyna Radkowska Fundacja Zwalcz Nudę

Getting together and finding a common language with the youngest, who cannot imagine a world without technology, is a problem for local governments that want to encourage young people to participate in sports. How to get representatives of Generation Z interested in participating in sports activities?

• What are Generation Z representatives looking for in sport?
• How can technology help to get young people interested in sport?
• How and where to communicate to reach Generation Z?

Renata Talarek i-Sport Group

Jan Peńsko i-Sport Group

Sports and tourism are strongly connected – this is known. But how to make local sports an attraction that will attract many tourists to the city and become a showcase for the entire region?

• The impact of sport on the attractiveness of a place in the world.
• How to use sport to promote tourism?
• Athletes like works of art and stadiums like museums – does sport have the potential to be a top tourist attraction?

Wojciech Gęstwa DCS Polana Jakuszycka

Managing sports facilities, regardless of their size, is a big challenge. Nowadays, there are many tools and systems available to make this job easier. What solutions does technology have to offer when it comes to facility management?

• State-of-the-art systems available for sports facilities.
• How does technology improve the safety and functionality of events and facilities?
• Is managing a sports facility easier now than before?

Tobias W. Lienhard Momentus Technologies

Technology is playing an increasingly important role in sports training and sports management – more and more innovative projects are appearing on the market, but they will not succeed without proper financing. What do investors expect and what can sportstech companies offer?

• What are the expectations of investors interested in sports startups?
• An idea is not everything – how to effectively attract investors?
• How to prepare a sports startup for market entry and business success?

Paulina Sołtysiak CEO, Higgsone

Mateusz Szala Współzałożyciel ReSpo.Vision

Anton Brams Strategic Advisor – MindSpring Capital California

Łukasz Wróbel Co Founder and CEO of VolleyStation

Michał Żukowski Wiceprezes PZPN Invest

Krzysztof Drzyzga Prezes Zarządu Verestro

Sports training is no longer just about work on the field or in the gym – it is also about technologies that help optimize the training process. How will technologies affect the training and management of athletes in the future?

• How has technology influenced the development of sports training?
• What does the future hold – will training become increasingly automated?
• What are the latest developments available in the sports technology market?

Paulina Sołtysiak CEO, Higgsone

GPS, photocells, and beep test are already a staple in many sports – the question is how to use the acquired data to optimize training effectively. Can technology affect athletes’ performance?

• Are GPS systems necessary for qualitative analysis?
• What conclusions do GPS systems help analysts draw?
• What are other methods used in sports analysis?

Barbara Andrzejewska CEO, Co-founder, StretchMe

Can you create a winning team just based on data? The American “Moneyball” model can also be applied to other sports and even esports – how do you analyze data to ensure sports success?

• The Problem of Omitted Variables – how important is advanced data describing different players’ skills?
• How important is the composition of a cohesive and balanced esports team to develop players’ potential faster?
• A case study of “Scoutgang”: a team created from 5 amateur players who win Polish tournaments thanks to proper scouting and selection of players for the team.

Przemysław Siemaszko

Data is playing an increasingly important role in sports – but the process of acquiring this data, processing it and analyzing it remains key. What conclusions can be drawn from data analysis and adjust training accordingly?

• How to take care of the improvement of perceptual-cognitive functions in sports competition?
• Principles of effective construction and implementation of training programs that compensate for individual functional deficiencies of the athlete.
• Methodology of conducting exercises using modulation of strobe glasses and other trainers.

Teresa Zwierko

The ability to focus attention and concentrate on tasks, is the foundation of sports success. How can stress become an ally of an athlete and not block his creative thinking?

• Useful techniques for efficient stress management.
• What exercises to balance the cerebral hemispheres to increase the mental competence of players?
• Practical training methods aimed at increasing players’ focus and concentration.

Hanna Wawrzyniak Założycielka, Instytut Monitorowania Talentów i SportHigher